Advertisements – The CBSE Way
Advertising is a type of communication whereby people
promote or persuade customers to utilize their services. There are two types of
advertisements
1.Classified advertisements
2.Display
advertisements
Classified ads will be our subject in this article.
Classified ads are called CLASSIFIED ADS because they are CLASSIFIED into
different type of categories depending on their functions.
Classified
advertisements
Classified
advertisements are advertisements used by the general masses to promote or use
services. They are generally text-based ads where newspaper agencies generally
charge on the number of words used. So, you can very well imagine that there is
no place for precise English sentences here and the only concern is to get
things noticed with as minimum words as possible.
Format and
marking scheme
Format of Classified Ads
1 mark – Heading (Should be in CAPITAL letters
only)
2 marks –
Content
2 marks –
Expression with certain grammatical factors
NOTE: Classified Advertisements should be enclosed in a box.
Word Limit
Classified ads should be very well covered in a range of
around 50 words. Marks will be deducted if the student jumps the word limit. So
exercise caution in this regard.
There are several type of classified ads, which are as
follows:
1.Situation
vacant
2.To-let
3.Sale and
Purchase of Property/Vehicles/Goods
4.Education
institutions promotion
5.Missing
persons
6.Tour and
Travels*********************************************************************************
